What is a pathway of influence? It is the intentional layering of organizational assets onto deep research on key decision makers to find the common links and points of pressure that can accelerate a campaign’s ability to build power.
Why is this important? In any advocacy campaign, resources are finite. Finding the most salient connections to the lawmakers who have the power to make or break a campaign is critical; otherwise campaigns risk wasting precious time, money and human capital. Understanding the issues that decision makers care about most deeply and affect them most personally – as well as the organizations and people they are closest to – can help your campaign determine who should be in the room and how they should make their ask, for maximum results.
How do we do it?